Dawnette Palmore

About

Dawnette Palmore is the Founder of Your Money On Purpose and serves as a Fractional CFO, Money Coach, and Insurance Strategist for entrepreneurs and business owners. She is known for helping high-earning women and growing businesses gain clarity, control, and confidence over their finances—so their business supports their life, not drains it.

With over two decades of experience navigating variable income and entrepreneurship, Dawnette brings both strategy and real-life understanding to her work. She partners with clients to build sustainable cash flow systems, increase profitability, and implement financial structures that support long-term growth. Through her CFO services, she helps business owners make data-driven decisions, while her insurance strategies ensure their income, assets, and legacy are protected.

Dawnette’s journey began with her own financial challenges. Despite earning more over time, she found herself without a clear plan. By shifting from a budget-focused mindset to a vision-driven financial strategy, she was able to eliminate debt, build wealth, and create a life aligned with her values—without sacrificing the things she loved.

Since launching her business in 2015, Dawnette has helped hundreds of women transform not only their finances, but also the way they think about money, business, and success. She is also the host of the Your Business on Purpose podcast and a sought-after speaker, known for breaking down complex financial concepts into practical, actionable strategies.

When she’s not working with clients or speaking, Dawnette enjoys time with her family, being outdoors, and creating experiences that reflect the life she’s worked hard to build.