Alyson Dutch

About

Alyson Dutch has an uncanny knack for extracting the most newsworthy aspects of anything almost immediately and sees everything from public service programs to consumer packaged goods as “products.”  For almost 40 years, she has been hired for intelligently engineered marketing campaigns that produce 350% - 156,000% ROIs. Every single one. She is known as an expert who deftly develops perceptions and reputations that attract acquisition and revenue. 

Most importantly, her life ethos is about high integrity and actions that match values.

In 1996, Dutch established Brown & Dutch Public Relations to launch innovations of every type in food, beverage, clean energy, mostly consumer packaged goods and also BtoB services and products. In 2009, she hatched Consumer Product Events, a matchmaker for products and press, providing ala carte PR services for consumer packaged goods for clients that range from Kraft to Tesla, Starbucks to Motorola and for her peers at global PR agencies such as Fleishman Hillard, Porter Novelli, Edelman and hundreds of others.

Her clients have been organizations affecting environmental health, such as methane recapture technology, solar-powered electric vehicle chargers, grey water systems and lithium titanium oxide battery-powered scooters.

Focused on moving the needle for her clients, her clients are food, beverage and nutritional supplements, such as Twinlab, Visalus, 1MD Nutrition, global plant protein ingredient makers, diet detox technologies, Macrolife Naturals who created the biome-boosting green powder industry and superfood legend, Bragg Nutritionals.  Dutch engineered the marketing overhaul of ThinkThin, which set them up for a $217M acquisition to Glanbia. In the personal care space: she was the one who launched electrolyzed water devices for ezcema, tattoos that measure sun exposure, the largest maker of non-toxic cleaning products, towels that repel MRSA and breakthrough breast milk bottles.

In her marketing travels, she has interfaced with the FDA, CalTrans, USDA, scientists, researchers, and medical experts in every fields of medicine. She has publicized clinical trials, designed them and penned white papers.

Dutch serves on the State of California board of directors for the National Association of Women Business Owners (NAWBO), is certified by the Women’s Business Enterprise National Council (WBENC), is a State of California Small Business, her company was named by Goldman Sachs as one of 10,000 Small Businesses and the agency is a PRNews Elite 100 Agency. 

The author of several books, many articles for Forbes, Buzzfeed, MEDIUM, Inventors Digest, The New Economy Tangle News and many others, Dutch also penned The P.O.M. Principle: The 3 Pillars Needed to Start & Sustain Any Business, The PR Handbook for Entrepreneurs; more on her writing on her author landing page. 

Dutch volunteered her time as an emergency medical technician for the National Ski Patrol for 23 years, mentored for the Small Business Association’s Service Corps of Retired Executives (SCORE) program and since 1990 has been a Big Sister to a young woman who was a ward of the court. She spend her time in the sun either on her bike in the hills of Malibu or on her skis in the Eastern Sierras.