Stella is an online visibility expert and the founder of The Stellastra Effect, an award-winning, woman-owned digital marketing firm focused on SEO, content marketing, and website design and development.
She is an award-winning former journalist and content marketing expert with nearly 20 years of editorial experience. Her specialties are in SEO, editorial and content strategy, brand voice development, and thought leadership development. She is the creator of Stellar DIY SEO, courses that empower people to understand how search engine optimization works and how to manage this important task themselves.
Stella was named to MJ Venture’s 40 Under 40 list (2026), Visionaries’ inaugural V200 list of women founders (2026), Cultivated’s inaugural Thirty Thirties list (2025), and was named a Marketing Maverick Under 40 by NJ Ad Club (2025). Her work has received numerous awards; she was most recently named to the U.S. Search Awards’ shortlist (2026) for local SEO. She is a two-time Content Marketing Awards winner, earning “Best Topic Specific Blog” two years in a row from the Content Marketing Institute in 2023 and 2024. She was also the 2023-2024 Content Marketing Editor for the American Marketing Association - San Francisco chapter.
In addition to her awards, Stella develops and delivers workshops and panels on SEO, content marketing, and marketing in restricted industries for trade shows and conferences across the U.S.
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