Something Vintage Jewelry
Categories
Los Angeles
About
Paula Innocenti is the founder of Something Vintage Jewelry (SVJ), a luxury brand curating one of the nation’s largest collections of authentic designer vintage costume jewelry. With over 100,000 pieces spanning the 1940s–1990s, Paula combines business leadership, storytelling, and style expertise to bring Old Hollywood glamour into the modern entrepreneur’s lifestyle. She is committed to advocacy, women’s business growth, and elevating vintage jewelry as both an art form and an empowering fashion statement.
Something Vintage Jewelry (SVJ) curates authentic designer vintage costume jewelry from the 1940s–1990s, including iconic parures, statement brooches, and men’s cufflinks. With a physical store in Bayfield, WI, a Los Angeles office/warehouse, and curated Beverly Hills pop-ups, SVJ blends luxury e-commerce with in-person experiences. Founded by Paula Innocenti, SVJ brings history, artistry, and confidence to today’s entrepreneurs, collectors, and fashion icons.
Additional Info
One of the largest vintage costume jewelry collections in the U.S. (100,000+ pieces)
Specializing in parures, statement brooches, and men’s cufflinks
Physical store in Bayfield, WI + Beverly Hills pop-ups + national e-commerce
Woman-owned luxury business
Advocacy-driven brand supporting women entrepreneurs
Membership Type
Premier