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Shari is co-founder of Xpromos, a marketing and technology firm she launched in 1989 that has spent more than three decades delivering results for Fortune 500 brands including Makita, Sage Software, Virgin, Slinky, and WD-40. Most notably, Xpromos served as Mattel Toys' marketing agency for 12 years, playing an integral role on the marketing team that helped build Barbie into a billion-dollar brand. Throughout their agency years, Xpromos became known for consistently exceeding client expectations — a reputation that defined everything they did.
In 2023, Shari led Xpromos through a bold pivot into AI education. Recognizing that most training programs left everyday users behind, she developed a hands-on, live workshop format that teaches real AI fluency — not just the basics — across any model or platform. She also created First Win, a course built exclusively for women 50+ who want to use AI confidently in their daily lives.
Today, Shari hosts a weekly AI for Business community where entrepreneurs and professionals come together to learn something new, share wins, and work through the AI challenges they're actually facing. Her mission: make AI approachable, practical, and powerful for everyone.
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