Leslie Murdock

About

Leslie Murdock

Founder & CEO, DeZigning Digital | Founder, Pause-On-Positive | Small Business Advisor, U.S. SBA SBDC Network

Leslie Murdock is a Silicon Valley entrepreneur and strategist at the forefront of artificial intelligence and digital transformation. She is the Founder and CEO of DeZigning Digital, an AI consulting and digital marketing agency that integrates artificial intelligence, cognitive neuroscience, and strategic automation to accelerate growth for enterprise and small businesses. With a commitment to equitable innovation, she ensures that frontier technologies are accessible to underserved business communities.

Murdock also serves as a Small Business Advisor within the U.S. Small Business Administration’s SBDC Network, where she guides entrepreneurs through capital readiness, growth strategy, and technology adoption. As Co-Chair of the Procurement Process Committee for the California Department of General Services, she plays a direct role in shaping policy that expands access to state contracts and capital pipelines for diverse founders.

Her leadership is underscored by prestigious affiliations: she is a graduate of the Google for Startups Women Founders AI Mentorship Program, a graduate of The Bank of America Institute for Women’s Entrepreneurship at Cornell University, a Fellow of the Institute of Coaching at McLean Hospital, a Harvard Medical School affiliate, and an Advisory Council Member for Harvard Business Review.

In addition to her work in AI, Leslie is the Founder of Pause-On-Positive, a leadership and coaching practice rooted in positive psychology and cognitive neuroscience. She partners with executives and founders to build resilience, amplify performance, and align purpose with impact.

DeZigning Digital increasingly supports founders and agencies navigating intellectual property strategy in the age of generative AI, machine learning, and agent-based systems—providing a crucial small-business perspective to the evolving patent landscape. Her firm embodies a forward-facing, inclusion-first approach to innovation, making it well-aligned with the future of entrepreneurship and technology policy.

Often described as a “digital alchemist,” Murdock blends creativity, strategy, and AI to transform ordinary business models into scalable, standout brands. Her work bridges commerce and community, technology and human purpose, reflecting a leadership philosophy that is as practical as it is visionary.