Laila Dar

About

I'm Laila Dar, the founder & CEO of Rani Public Relations. With a deep passion for storytelling, I've spent over a decade supporting wellness, lifestyle and CPG brands with PR and digital marketing. But throughout my career, inclusivity has always remained my biggest priority. As a Pakistani woman and first-generation American, my mission is to empower and advocate for those whose voices go unheard.

In the summer of 2020, I brought that mission to life by launching Rani Public Relations, a storytelling agency dedicated to amplifying underrepresented brands -- especially those owned by women, LGBTQ+ entrepreneurs and multicultural creatives. Since then, I've had the privilege of helping incredible brands tell their stories. You'll find my clients featured in top-tier publications like Forbes, Harper's Bazaar, ELLE, Marie Claire, InStyle, Allure and many more.