Jessica Bolanos

About

With over a decade of experience in strategic storytelling and social media, I specialize in helping impact-driven CEOs and organizations boost visibility and revenue through strategic video communications—both internally and externally—that connect deeply with audiences and amplify their message. Drawing on expertise across business, education, tech, and social impact, I’ve crafted narratives that resonate powerfully across diverse industries. 🧠 🎥📲 💬 #QuietDisrupter

My marketing journey began with roles as an independent contractor representing Fortune 500 brands like L'Oreal and Chrysler, Dodge, Jeep, RAM (FCA), stints in the music and entertainment industries, selling cosmetics with Lizzo, and other adventures last seen on MySpace. These experiences enriched my approach to sales, marketing, and digital storytelling, allowing me to craft compelling content that engages communities and inspires action.

In 2014, I co-founded Goodspero with my partner, Nelson Vanegas, to revolutionize how we support brands and leadership teams to engage with audiences through digital media. We focus on strategic and consistent content creation and distribution that stays on brand and delivers value to audiences. 

We build capacity within organizations through professional development workshops and mentoring the next generation of digital leaders. We play the long game that builds organic trust and thought leadership. We don't focus on short-term strategies although some of the best social ad content often comes from the highest-performing organic social content. ;)

My experience spans various impactful projects, including:

- High-level social strategy, content creation, & professional development training for the C-Suite and a 200+ leadership team, and brand(s) at BakerRipley, a $280M nonprofit organization, the largest NPO in the Gulf Coast region of the U.S.

- Collaborative video storytelling initiatives with Impact Hub Houston founders & partners, a NPO that empowers people to develop solutions and social ventures with scalable impact for a more just and sustainable world. — Recognized by the United Nations as the world’s largest community for accelerating entrepreneurial solutions for the Sustainable Development Goals (SDGs).

- Documenting, editing, and live streaming entrepreneurial journeys and BTS with the Softeq Venture Studio, a unique accelerator program that de-risks investments by combining engineering with startup formation services to help founders build real, scalable, and investable technologies.

- Highlighting educational & professional development content with Good Reason Houston, a NPO on a mission to increase the number of students learning in great public schools. Their vision is that every child, in every neighborhood, excels in a world-class public school and thrives in the Houston of tomorrow.

Long-term Endeavors:

I love exploring tech innovations, supporting entrepreneurial and business ecosystems, and advocating for social and economic impact. That passion currently extends to continuous learning in digital content, generative AI, developing creative business strategies, and connecting the dots to new revenue streams.

Giving Back:
My commitment to impact is reflected in my mentoring of entrepreneurs at the University of Houston's Wolff Center for Entrepreneurship, founders in the REDSpark accelerator program, leading the TEDxHouston production team, supporting communications students through HAHMP scholarships (Houston Association of Hispanic Media Professionals), and supporting entrepreneurial women and student scholarships via KIVA's microlending platform. These roles underscore my dedication to fostering community growth and empowering the next generation of leaders and ideas.